Social media handle(s): LinkedIn
A few words about me:
I am a dynamic sales professional with a proven track record of running successful businesses and leading teams. With over 13 years of experience in the technology, media, and advertising fields, I have consistently demonstrated a passion for empowering women to thrive in leadership positions and supporting their professional development.
Outside of my day-to-day work, I dedicate my time to volunteering, specifically in mentorship and charitable activities. My focus is on helping others, particularly women, cultivate a growth mindset, build confidence, and embrace their inner tenacity.
In addition to my professional endeavours, I am a devoted fitness enthusiast who constantly seeks out challenging physical activities. Whether it's climbing mountains, running, or participating in other crazy fitness challenges, I always strive to push myself. When I'm not pursuing these endeavours, you can often find me traveling the world, attending live gigs or festivals, or spending time with my dog, Norman.
Are there any professional experiences you've had that are quite unexpected compared to what you do nowadays?
Maybe not unusual, but certainly very different to what I am doing now... Whilst trying to find my career path as a post grad, I was extremely motived to find as many work experience placements as I could. I wrote to many businesses within the field of journalism to see if they would take on a budding and enthusiastic student.
I was lucky enough to land placements at the likes of Sky, BBC, OK Magazine!, Heat, Glamour and the Daily Mail which offered great exposure and experience. There, I interviewed celebrities, wrote press releases, and helped with hair and makeup. It was very different from the board meetings, PowerPoint decks, Excel analysis, and forecasting calls of today. Call me crazy, but I wouldn't have it any other way, though.
Believe it or not, tech is actually more glamorous!
Is your background more STEM (Science, Technology, Engineering, and Mathematics) or non-STEM related?
Non-STEM, I studied Psychology and English Literature which has given me a great foundation of transferable skill-sets for my job now, including communication skills, critical thinking, empathy, problem solving and creativity.
Where did your professional journey start?
I started my career post university with a work experience placement at a small advertising firm that specialised in the field of technology. After a few years at the company, I was offered the opportunity to take on the role of an executive sales and operations leader for a new startup they wanted to launch. The startup focused on providing lead generation solutions for our network of technology clients. This was one of the biggest achievements of my career to date. I spent a total of 9 years with the firm, during which I grew the startup into a multimillion-dollar revenue business and established ourselves as a major player in the field.
How did you get into tech and what motivated you?
Technology is an ever-evolving field, and it consistently presents new opportunities. As society becomes increasingly reliant on technology, I wanted to be at the forefront working directly with the companies that I believe are the driving force behind making us more efficient, productive and connected.
Have you experienced any 'career in tech' challenges / stereotypes?
In the past, I have encountered situations where people have questioned my abilities based on age. However, I firmly believe that experience should not always take precedence over adaptability and tenacity. As a strong advocate for diversity in the workplace, I firmly believe that assessing skills and qualifications based on merit, rather than age, ensures a fair and equitable hiring process.
"The industry is fast paced, known for constant change and innovation. Things evolve rapidly, so it's crucial to adopt a mindset of continuous learning and focus on collaboration and networking to provide valuable guidance and insights."
What you wish you knew before getting started in tech...
Make sure you cultivate resilience! The industry can be demanding and challenging with tight deadlines and high-pressure situations, so make sure you have strong boundaries and take the time for you.
What has been your biggest 'wow!' moment related to working in tech so far?
I was extremely proud to secure the role of Vice President of Sales at my current company in December 2022. I now lead one of our largest and most strategically important business units, representing a young woman in a leadership position within the company. I aspire to inspire other women, both within and outside the organisation, to believe in their own capabilities and pursue similar achievements.
What do you like / not like about working in tech?
I love the people that technology attracts, who tend to be a diverse range of individuals with varying skills, background and personalities.
I don't like that while progress has been made, women in leadership positions in the technology industry still face significant underrepresentation. Although there are individual success stories as a whole, women continue to be underrepresented in top leadership roles. We must continue our path to change here.
"The industry can be demanding and challenging with tight deadlines and high-pressure situations, so make sure you have strong boundaries and take the time for you."
What's been your favourite / most memorable / funniest 'career in tech' moment so far?
My favourite moments of my career have been the friendships I have made with the people I have had the pleasure of working with and the connections and bonds we have formed through partnership. Through this industry, I have had the privilege of meeting some of my closest friends, and I will forever be grateful for them.
Additionally, I am grateful for the numerous trips and opportunities to visit different countries through business travel. I recognise and appreciate the privilege and luck we have in being able to travel and experience diverse cultures.
And to wrap up, is there any advice you'd like to give to others interested in a career in tech?
"Stay curious and innovate" are my tips for anyone looking to enter into a career in tech. The industry is fast paced, known for constant change and innovation. Things evolve rapidly, so it's crucial to adopt a mindset of continuous learning and focus on collaboration and networking to provide valuable guidance and insights.
Find yourself a great coach or mentor who can help guide and support you outside of your job. It is great to have an external soundboard and who can take the time to support your personal development.
Be bold and brave and know your worth!
Take the time to find out your values, motivations and life goals and channel these into the types of companies and work you do.
Be resilient and strong.