Alexandra Forsyth: from Criminology to Cyber Security Expert & Public Speaker

Social media handle(s): LinkedIn, Website

A few words about me:

I am an authoritative threat-intelligence leader who translates the fast-moving cyber landscape into clear, board-level strategy. With experience spanning retail, fashion and technology, I now guide global teams to anticipate risks before they strike, ensuring that security becomes a measurable business advantage.

Are there any professional experiences you've had that are quite unexpected compared to what you do nowadays?

Yes - Threat Intelligence Leader.

Is your background more STEM (Science, Technology, Engineering, and Mathematics) or non-STEM related?

Non-STEM - Criminology.

Where did your professional journey start?

My journey began after finishing my master degree in Criminology during the first lockdown post-COVID pandemic. I applied for many different entry-level roles, however faced heavy rejection for 6-7 months. I then landed my first role in Threat Intelligence working with an MSP (Managed Service Provider) which taught me how to work in a tight-nit team and how to communicate / collaborate with global clients.

How did you get into tech and what motivated you?

I studied a module during my master degree called 'cyber-criminology', and it revealed to me my love for learning about technology. Cyber security was a bonus at the time, and I came away having completed the module, really wanting to invest my time in understanding how to apply cyber security.

Have you experienced any 'career in tech' challenges / stereotypes?

I think one of the recurring challenges I have faced is possibly being perceived as 'too ambitious'. Cyber security is my career / lifestyle. My mission is to help organisations big or small protect their crown jewels and assets. I love the industry so much, and feel a part of such a big community globally. But at times, saying I am a leader, and an aspiring CISO comes with barriers which I am, as a woman in cyber security, ready to overcome for myself and the next generation.

"I would strongly encourage spending time upskilling, interning and speaking with those already in the industry. Having conversations sparks creativity and will allow new talent to explore different career pathways, possibly even create new roles that fit their skills better."

What you wish you knew before getting started in tech...

I wish I had access to more people in the industry to ask questions and receive guidance. This is why I am such an advocate for students and helping with early careers. I want to be accessible as a leader and be able to offer my knowledge to others.

What has been your biggest 'wow!' moment related to working in tech so far?

I think generally working with some of the biggest names and brands in the world through consultancy. To top that, being able to build threat intelligence capabilities, lead teams and create meaningful connections with clients that fosters growth, respect, a humanistic approach and resilience.

What do you like / not like about working in tech?

There isn't really anything I don't like - I will see gaps and challenge today's thinking for a better tomorrow. We want representation and inclusivity in the industry, we want talented, passionate and curious employees, therefore we need to give back and ask the right questions, build skillsets, offer a different perspective, be challengers, and put people first.

What's been your favourite / most memorable / funniest 'career in tech' moment so far?

My favourite moment is working with a variety of different teams. As the saying goes 'as long as the house isn't burning down or on fire' we are good. Cyber is a challenging industry to be a part of, no day is the same, we are constantly fighting fires with clients, for clients, and trying to keep assets protected. There are expectations and huge responsibilities. At the same time, having a laugh with the team, and bringing the 'human' element back into work is a remarkable thing to be able to do.

And to wrap up, is there any advice you'd like to give to others interested in a career in tech?

I would strongly encourage spending time upskilling, interning and speaking with those already in the industry. Having conversations sparks creativity and will allow new talent to explore different career pathways, possibly even create new roles that fit their skills better.

Don't be afraid to reach out and network online and offline. My door is always open, and I try to make time to speak with as many people as I can. I would also suggest sharing content and (your) journey into cyber if you feel comfortable to do so. This will allow potential recruiters to see how you feel about the industry and interests. There are a ton of free resources online, go and explore through podcasts, books, webinars, reports, and events.